Humans are hard wired for fight or flight. That is, humans are wired to be impulsive and act without thinking.
So how can you capitalize on the brain’s need to take action without thinking?
By adding one word to your campaigns right now.
After all, people want what they want right now.
Tomorrow is too late. Yesterday is over. Now is exactly the right moment to act.
So do it now. Add the word and see what happens. I’ll bet your conversions and engagement improves immediately.
Pssst… Are you still wondering what the word is?
Now you better pay attention and add this word right now to your social media posts, ads, calls to action and so forth.
Yes. Now. ?
You Are In Competition With Netflix
Well now, that’s a sobering thought, isn’t it?
And it’s not just Netflix. You are in competition with Reddit, YouTube, Amazon, social media, video games and every website out there for your prospect’s attention.
But before you give up and curl yourself into a self-defeated ball, consider this:
You have a message that no one else on the planet can deliver.
It’s your own unique perspective on the world and on your niche.
No one has your exact experience or viewpoint.
No one looks at things exactly as you do.
And no one on the planet can articulate your message like you can.
So beyond delivering what is uniquely yours, what makes for riveting, effective content that keeps your visitors reading, watching and consuming?
Effective content is:
- Focused. Let your headline guide you and write from an outline so you don’t wander off track.
- Conversational. Write in a friendly and welcoming tone. Use a style and vocabulary that is appropriate for your target audience – not your English professor.
- Task Oriented. Write actionable content that solves problems. Keep in mind that boredom is one of those problems, so solve it by being interesting, too.
- Concise. Use as many words as you need, but no more than that. You have no interest in wasting your reader’s time or putting them to sleep.
I hesitate to share this with you for two reasons:
One, it’s super sneaky and ultra-powerful.
Two, I’m wondering if everyone starts to do this, will it dilute the effect it has on prospects?
Heck with it, I’m going to share it with you anyway.
Next time you are designing an ad, website, book cover, etc., try this:
Use the color red to call attention, but combine that red with blue.
The blue has a calming effect. The red is shouting, “Hey, over here, this is important!” Then when the prospect comes over, the blue color is like handing her a nice soothing cup of hot cocoa.
It’s the best of both worlds, and she’ll never know why she was so drawn to your visual media.
How Thinking INSIDE the Box Can Make You Wealthy
- How one woman took her idea from concept to reality and made more than $50,000
- How a shaving brand used the INSIDE the box concept to generate more than $60m in annual revenues
- How a one-year old competitor of theirs pulled in $350,000 over the past 12 months
- How your product-in-a-box might be the easiest thing to market online…ever